To Accelerate a Cleaner Energy Future, Indianapolis Launches ‘Highly EVolved’ Campaign

Office of Sustainability and Knozone lead efforts to increase electric vehicle (EV) adoption across Central Indiana

The Office of Sustainability and Knozone are debuting a new informational campaign, Highly EVolved, to help educate the public on the benefits and realities of electric vehicles (EVs), as well as dispel common myths about electrification through an interactive website, billboards, and digital and radio advertisements.

This campaign is part of the City’s comprehensive efforts to scale and implement climate solutions that will help grow the economy, as well as create a healthier and more equitable infrastructure. Focused primarily on EV education, Highly EVolved highlights:

• EV performance, range, and affordability
• Charger options and locations
• The new generation of EVs available and where you can find them

“We are passionate about making our City a more sustainable place to live, and we see the acceleration of EV adoption as a natural next step in our mission,” said Morgan Mickelson, Director of the Indianapolis Office of Sustainability. “We want to show Indiana residents that EVs are a better way to drive, providing a more powerful and clean ride that saves you money and time compared to gas-powered cars.”

The campaign directly connects to a Transportation and Land Use objective from Thrive Indianapolis, the city’s first sustainability and resiliency action plan. The objective is to increase EV ownership by 300% by 2025 from the 2017 baseline of 760 vehicles by creating local EV educational resources and hosting opportunities for Marion County residents to increase awareness of the benefits of EV ownership. At the end of 2020, 1,058 EVs were registered in Marion County.

Highly EVolved is a collaborative partnership with various stakeholders created in conjunction with Thrive Indianapolis (Indy’s sustainability and resilience plan), and as part of the city’s effort with Bloomberg Philanthropies’ American Cities Climate Challenge launched in 2018.

For more information about the Highly EVolved campaign, visit behighlyevolved.com.

About the Indianapolis Office of Sustainability
The Indianapolis Office of Sustainability, also known as SustainIndy, uses best practices in sustainability to enhance the quality of life for all residents in Indianapolis and Marion County. Housed within the Department of Public Works, the Office of Sustainability promotes an environmentally sustainable city through different programs and initiatives that help improve issues such as air quality and stormwater management, as well as energy efficiency and environmental planning. For more information, visit sustain.indy.gov.

About Thrive Indianapolis
Thrive Indianapolis, published in February 2019, is the first sustainability and resiliency action plan in our city’s history. It contains 16 key objectives and 59 ambitious but achievable actions that stakeholders will strive to accomplish by 2025. It is a road map to reduce greenhouse gas emissions and ensure that all of Indianapolis is prepared for and resilient to climate change. For more information, visit thriveindianapolis.com.

About Knozone
Knozone is an initiative to make Central Indiana one of the Midwest’s most sustainable, livable regions. Through education, resources, and guidance for taking action, Knozone works with residents, schools, and businesses to improve our region’s air quality, making Central Indiana a great place to live, work, and visit. To learn more, visit knozone.com.