It wasn’t just the striking red engines powered by the likes of gasoline, natural gas and, eventually, hydrogen that stood out when Cummins invited a handful of trucking industry editors to its headquarters in Columbus, Indiana. The biggest surprise was how transparent and candid Cummins leadership and segment managers were about engine technology that isn’t yet available in the market.
Remember, this is the company that kept one of the biggest trucking industry acquisitions in recent memory quiet just before they announced it during a press conference call. A company that, historically, focused its communications on products fleets could buy today. The trucking industry is different now. It’s an industry that spends more time talking about what it’s going to do to tackle big issues like decarbonization and sustainability than what it’s doing to make ends meet today. Trucking is focused on the future.